About Brioni

Sophisticated men know quality when they see it, and at first glance, it’s obvious that Brioni eyewear is in an elevated category all its own. Founded in Rome in 1945, designers Nazareno Fonticoli and Gaetano Savini began a luxury menswear house, focusing on the details that make superb fashion stand out.

Today’s eyewear line features bold and modern lines that harbor a sense of craftsmanship and traditionalism that’s hard to come by. Never wanting to be too flashy, Brioni’s frames are created in neutral colors, including the usual black, brown, and gray gamut. However simple yet tasteful the frames may be, there’s always an additional element of design that makes a Brioni frame recognizable.

Great as an accompaniment to a three-piece suit or the perfect accessory to casual yet handsome weekend wear, Brioni’s collection represents class and strength, without being overbearing.

CoolFrames Designer Eyewear Boutique is an authorized Brioni online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.