Dakota Smith Facelift

Dakota Smith is not just an American eyewear brand. It is an attitude. Rich in spirit and conviction, Dakota Smith is about freedom of expression. The collection speaks to those original thinkers who shape our culture. They are the innovators, influencers and mavericks who go against the grain to break new ground. They are the musicians, artists and athletes who set the trends.

Designed to meet the needs of that much coveted, but unquestionably underserved segment of the optical market, 18 to 35 year old trend setting men, Dakota Smith combines a modern aesthetic with iconographic elements that define "urban cool." Clean modern fronts are combined with vintage decor elements to convey an attitude that is both original and cool. Yet the Dakota Smith collection price points are attainable giving the eyewear democratic appeal.

Dakota Smith offers a variety of products from eyewear and sunwear, to apparel and accessories that embody true American independence and the hopeful idealism that exists in all of us.