About U Rock

The edginess of rock n' roll inspires this collection. For those wanting a metro look with attitude or a minimalist look, URock captures the essence of today's urban lifestyle.

CoolFrames Designer Eyewear Boutique is an authorized U Rock online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.