About Diesel

As a popular denim and fashion brand that first planted its roots in the late 1970’s, Diesel has branched out into an eyewear designer that rivals every top brand on the market. Appealing to a youthful crowd that blends urban fashion with classic design, they give men and women countless ways to look their best.

Diesel has really grasped on to the trends of the future, combining unusual brow lines with functional lens shapes to give frames a funky and eye catching style. Those who prefer basic black, or at least something very neutral, will appreciate their adherence to colors that work with every outfit and skin tone.

Designer Renzo Rosso holds true to the ideals of individuality and self-expression, and nowhere is this more clear than in Diesel’s vast range of glasses. Try one for yourself to feel set free from society’s fashion norms.

CoolFrames Designer Eyewear Boutique is an authorized Diesel online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.